Sales Intelligence

An AI platform that analyses customer communications, finds missed opportunities and helps your team raise conversion.

More sales from every conversation

AI evaluates every call, chat and email against your company’s criteria, finds the step where deals are lost and gives managers weekly recommendations with concrete actions for the team.

The problem we solve

CRM shows the result. We show the causes.

CRM records sales results, but doesn’t show what happened in conversations with customers. Sales Intelligence helps you find these hidden causes in your team’s conversations.

What you see in CRM What Sales Intelligence adds
Deal status Reasons for lost deals
Rep activity Communication mistakes
Conversion and revenue Concrete actions for the team
What your business gets

Not just conversation analysis. A tool for growing sales.

Use data from real conversations to find growth opportunities, develop your team and make well-founded management decisions.

01

More sales

Find the reasons behind lost deals, missed upsell opportunities and mistakes in handling objections.

02

A stronger team

Use real conversations to train reps, spread best practices and track progress.

03

Less manual work

Get prioritised issues and recommendations without having to listen to hundreds of calls yourself.

How it works

Sales Intelligence analyses your conversations and shows what to change as early as week two

The platform evaluates calls, chats and emails against your company’s criteria, finds systemic issues and builds a weekly report with concrete actions for the team.

What we analyse
  • SalesNeeds discovery, objection handling, upselling and cross-selling.
  • Communication qualityConversation quality, customer requests, support and keeping commitments.
  • Work standardsNext steps, scripts, policies, missed promises and process discipline.
How it launches
  1. 01Week 1

    We connect your channels

    Telephony, messengers, email and CRM. The team works as before.

  2. 02Week 1

    We set up the criteria

    Together with your sales lead we turn your scripts and standards into evaluation criteria.

  3. 03Week 2

    You get the first report

    As early as week two you see where deals are lost, what has changed and which actions will deliver results.

What leadership gets every week

A report built for decisions

Every Monday each person gets their part: the owner sees the trend, the sales lead sees what the team needs help with, reps see their own calls and tips. Nothing to search for, everything is already laid out as actions.

Head of sales What to review with the team, what to close, what to share
  • A team coaching topic for this week: with examples, a plan and a way to check it worked
  • Example conversations of the week, ready to show the team
  • Missed calls, overdue promises and conversations with no next step
Highlighted: what this role sees
Weekly report · Sales team Mon, 9:00
Team trend8 weeks
Sales 81 +6Support 74 +3
Where the team loses dealsshare of conversations
Next step not agreed34%
Price objection left unanswered22%
No upsell offered18%
Promise not kept on time9%
Team coaching topicThis week “Too expensive” objection14 conversations · 2 weeks in a row “Well, the price is what it is…” · example, 02:37 1Exercise: three answers to “too expensive”2Check: share of such conversations in the next report
Example conversation of the weekFor training
12:40
Upsold two items after a delivery-time objection. Ready to share with the team.
What to close todayLive
Missed calls4
Overdue promises3
No next step7
My plan for the weekFocus: next step End the call with a date and channel Offer a related product when the customer asks about the main one Listen to the example conversation of the week
Also in the platform

More than conversation analytics

Once the platform knows all your customer conversations, it can do more than a report. Two capabilities managers value most.

New

An AI analyst that knows every customer conversation

Ask in plain words why conversion dropped or what customers say about competitors. The answer comes with numbers and quotes, and any answer can be turned into a chart on your dashboard in one click.

Why did conversion in Kyiv drop in March?
Conversion dropped by 4 points, from 22% to 18%. Main reason: 38% of customers asked about 24-hour delivery, and reps didn’t offer the express option. 12 conversations with quotes →Create chart
My dashboard+ chart from chat
Conversion by city
Requests for 24-hour delivery
New

Message suggestions in your brand’s writing style

After CRM integration the platform suggests the next message to a customer, taking into account the whole history of communication with them. Not template AI text.

AS Anna Schneider · Meridian Service14 conversations since 2024 · last call 2 days ago
Suggestion

Good morning, Anna! As agreed on Tuesday, here is the proposal with two options for the terms. Shall we go through the details on Thursday at 3 pm?

promise from the 14.10 calladdressed by nameterms from the previous conversation
SendEdit
Also in the platform:Reminders from promisesTeam workloadCall reviews with evidence
Security

Your data stays protected

Which data the platform processes and what it may write is agreed in writing before work starts. Nothing is written to your systems without your permission.

  • Limited and agreed data access
  • Personal data is anonymised before AI processing
  • Enterprise AI services that don’t train on your data
Sovereign AI If data can’t leave your infrastructure, we deploy the solution inside it.
In the very first month the platform exposed systemic mistakes in our sales team that we had not noticed ourselves. Once we fixed them, conversion rose by 3 points. Balancing customers across reps also became easy.
Head of salesManufacturing+3 points of conversion
I used to listen to five calls a week and draw conclusions. Now every Monday I see the full picture for the team and know who to talk to and about what.
Commercial directorDistribution−6 hours of listening
We started seeing which techniques work, in which period and under which conditions. Our top reps’ practices now spread to the whole team: sales grew and support became noticeably more efficient.
Head of sales and supportHealthcare & WellnessTop performers’ practices, team-wide
Reminders and my daily plan are created for me, from routine tasks to the follow-ups I agreed with customers. I don’t forget anything, so deals don’t get lost – they get closed.
Sales repHealthcare & WellnessNo forgotten follow-ups
Basic

Call transparency for a small team

$199/mo for the platform + $25 per user / mo
Start with Basic
  • Up to 5 users
  • 500 analysis minutes per user per month, shared pool
  • Transcript and short summary of every call
  • Weekly report with actions for the team
  • Reminders extracted from conversations
  • Call log with player
  • 1 telephony integration · 3 months of history
Individual

For chains and contact centres with their own processes

from$1,500/mo Platform, users and team hours sized to your volume
Discuss terms
  • Everything in Pro, plus:
  • Unlimited users
  • Extended package of consulting and development hours
  • Minute volume sized to your traffic
  • Custom evaluation criteria and checklists
  • Several telephony systems and CRMs, API
  • SSO, access roles, 99.9% SLA
  • Dedicated success manager · unlimited history
FAQ

What people usually ask

Didn’t find your question? Write to hello@trlabs.ai.

We already record and transcribe calls.

Good – that’s raw material. A recording shows what was said. We show what to change and whether revenue moved after the changes.

The team will feel watched.

We look at patterns across the team, not at catching individuals. The result is team training and better scripts, not a list of culprits.

How will we know it pays off?

Before start we record baseline metrics and agree in advance on what counts as a successful pilot.

We already run customer surveys.

Surveys reach only the few who reply, and only after the fact. We see in every conversation which customer questions and objections were left unanswered, at the moment it happens, and at which stage of the process.

Couldn’t we just hire consultants for an audit?

An external audit gives a one-time snapshot and costs as much as a separate project. The platform gives the same depth every week for a fixed monthly price and shows whether the changes really worked.

We don’t have time for implementation.

We do the setup. Your team’s time goes to results review meetings, not to integration.

What about our data?

The platform processes only the data access agreed in writing before work starts: which conversations and systems it reads and what it may write. Nothing is written to your systems without your permission. If data can’t leave the company, the platform is deployed as Sovereign AI in your infrastructure.

Do we need to change our telephony or CRM?

No. Sales Intelligence works on top of the systems you already have: telephony, messengers, email and CRM.

How do the 2 + 2 hours on Pro work?

Every month – 2 hours of consulting with our team and 2 hours of development for your requests: new metrics, reports, criteria changes.

The revenue you’re missing is already in your pipeline. Let’s find it.

30 minutes: we show the product on working data, estimate your conversation volume and agree how to measure the pilot result.

  • No slides, no obligation
  • Baseline metrics recorded before start
Book a demo
We’ll get back to you within one business day. We use your data only to contact you.

In 30 minutes you’ll see:

  • How the platform analyses your team’s conversations
  • Where your team is losing deals right now
  • How many conversion points you can realistically add in 3 months
No slides. No obligation.
Book a demo
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